Use the SDK to create a try-before-you-buy experience that turns prospects into customers. Let potential users drive with your app, see their safety scores and driving insights in real time, and receive a personalized offer based on their actual driving data — all before they commit to a purchase or policy. The SDK turns your app into an acquisition funnel where engagement leads directly to conversion.
Instant
Data From First Drive
Personalized
Offers Based on Real Data
Zero
Hardware Required
SDK-Powered
Acquisition Funnel
How the SDK powers try-before-you-buy acquisition programs.
The SDK starts tracking from the very first drive. Within minutes, a prospect sees their safety score, driving behavior insights, and personalized feedback. There is no setup delay, no hardware to install, no waiting period before the experience begins.
This immediate value is what makes try-before-you-buy work as an acquisition strategy: the prospect engages with your product on day one, sees results they care about, and builds a relationship with your brand before any commercial commitment.
First Trip
Score Delivered Immediately
No Hardware
Software-Only Onboarding
As the prospect drives during the trial period, the SDK builds a behavioral profile: safety scores, driving patterns, risk indicators, and trip history. Your platform can use this data to generate a personalized offer — an insurance premium based on actual driving, a fleet program tailored to measured behavior, or a subscription tier matched to usage patterns.
Personalized offers based on real driving data convert at higher rates than generic pricing because the prospect understands exactly what they are getting and why. The data creates transparency and trust.
Behavioral
Driver Profile Built Over Trial
Personalized
Offer Based on Real Data
Keep prospects engaged throughout the trial with scores, tips, and rewards.
During the trial period, the SDK delivers a continuous stream of value to the prospect: per-trip safety scores, eco-driving scores, personalized driving tips, and Drivecoin token rewards. Each trip gives the user a reason to come back.
This ongoing engagement is the acquisition engine. A prospect who checks their safety score after every drive, earns tokens for good behavior, and sees their driving improve over the trial period is far more likely to convert than one who simply received a brochure or a generic quote.
Per-Trip
Engagement Touchpoints
Continuous
Value Delivery Throughout Trial
Data-Rich
Prospect Profiles
Behavior-Based
Conversion Triggers
By the end of the trial period, your platform has a complete behavioral profile for each prospect: how often they drive, how safely, their risk indicators, and their engagement level with the app. This data informs your conversion strategy.
For insurers, it means accurate risk pricing before the policy is issued. For fleet platforms, it means a pilot report with measured ROI. For any platform, it means converting prospects who have already experienced the product — not prospects who are evaluating a promise.
How companies use telematics as an acquisition channel.
A prospect downloads the insurer’s app, drives for a trial period (typically 2–4 weeks), and sees their safety score and driving insights. At the end of the trial, the insurer generates a personalized UBI quote based on the prospect’s actual driving behavior — not their age, ZIP code, or credit history. The prospect converts with confidence because they’ve already seen how they’re scored and understand the pricing. The insurer converts with confidence because they’ve already measured the risk. Both sides win.
Fleet management platforms can offer prospective clients a pilot program where a subset of vehicles is equipped with the SDK. During the pilot, the prospect sees real driver safety scores, trip logs, and behavioral data from their own fleet — demonstrating the platform’s value with their own data, not a demo or case study.
Parents evaluating a teen driver monitoring app can use a free trial period to see real trip data, safety scores, and driving behavior reports for their teenager. Once they see the value of objective driving insights, the transition to a paid subscription is natural — the data has already proven the product’s worth.
Driving schools can offer prospective students a free baseline driving assessment before enrollment. The prospect installs the app, takes a few trips, and receives an objective driving profile highlighting areas for improvement. The school then positions its program as the solution to the specific weaknesses identified.
Ride-hailing and mobility platforms can use a trial period as part of driver onboarding. New drivers complete a trial phase where the SDK tracks their driving and generates a safety profile. Drivers who meet the platform’s safety thresholds are activated, creating a quality filter that doubles as an acquisition tool.
Carsharing platforms can offer telematics-enabled trial periods where new users see their driving scores and earn Drivecoins. Safe drivers unlock better rates or priority access to vehicles. The try-before-you-buy experience differentiates the platform and attracts safety-conscious customers who are likely to be lower-risk renters.
Eliminate device procurement, installation, cellular plans, and ongoing hardware maintenance. Mobile telematics is a pure software model — no physical inventory, no replacement cycles, and dramatically lower total cost of ownership compared to on-board diagnostics (OBD) or GPS trackers.
Forget firmware rollouts and device recalls. With mobile telematics, configuration changes and model updates go live in hours, not months — across your entire user base. And because modern smartphones pack powerful processors and advanced sensor arrays, you can run sophisticated algorithms on-device that no dedicated hardware tracker can match.
Stream telematics data into your fleet management, insurance, or mobility platform through well-documented APIs. No middleware, no custom connectors — just clean integration that fits your existing technology stack.
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Purpose-built telematics capabilities for fleet, insurance, mobility, and education verticals.
Real-time location monitoring, driver safety scoring, and fleet-wide performance analytics.
Trip logging, driver behavior monitoring, and real-time speed and location tracking for every delivery.
Driver performance metrics, trip-level behavior analysis, and live location tracking for ride and mobility services.
Driving behavior data for usage-based insurance, risk scoring, and claims evidence.
Student driving behavior assessment, lesson-by-lesson safety scoring, and progress tracking.
Real-time vehicle tracking, driver safety monitoring, and trip visibility for parents and administrators.
Vehicle location tracking, trip logs, and driver behavior monitoring for shared and rental fleets.
Talk to our team about integrating Safety Score into your platform.